Our Ethos | yApparel


Our Ethos

Keeping things green

At yApparel, we put sustainability and the environment at the heart of everything that we do, from our business operations to the products we source. Most of our brands make their products in their country of operation and use only the best in natural fabrics, fibres and dyes while also giving back to  local communities.

For example, YOGASMOGA don’t use any harmful formaldehyde based dyes that can destroy our groundwater and source trims such as elastics and threads as close to production facilities as possible, thus reducing fossil fuel usage. Furthermore, Wellicious uses organic cotton grown without harmful pesticides used widely in regular cotton production, while Divine Goddess clothing is made by families in Bali who they have worked with for over 10 years, providing a source of income for the local population.

Dharma Bums works closely with their supply base in Australia, many small family run businesses, meaning they are able to make to order – extinguishing the need for excess stock which leads to unnecessary waste in landfills.

Getting people active

We’re also committed to supporting the growing fitness community in the UAE, particularly being a local resource for everything yoga related. Find us at the next yoga fest or health exhibition where we’ll be showcasing our product range, picking up on the latest trends in fitness apparel and promoting an active UAE lifestyle.

Embracing diversity

We strive to make every person that walks through our doors look and feel good, by sourcing products that cater to all ethnicities, body types, ages, orientations and genders. We stock things both affordable and luxurious, in sizes from extra small to extra large in long, short, strappy, padded and everything in between.